Thursday, August 27, 2020
Come See essays
Come See expositions Partiality. Segregation. Abhor. Decimation. Inhumane imprisonments. Ethnic purifying. Over the span of the historical backdrop of the world, it has encountered numerous dull and abhorrence times. From the Nazis of Germany, to the ongoing disasters of September eleventh, we as a general public have met up on numerous occasions to ascend from the hazard and become much more grounded. What occurs however, when our own nation chooses to proceed with a grave treachery? The sentiments and responses to this were depicted amazingly in the film, Come See the Paradise. The film remembers a period during World War II when we as Americans chose to segregate Japanese-Americans. In this update I will incorporate a summary of the film and will likewise my include my own sentiments and reflections on the impact of this film. The film opens in Brooklyn, New York. It is 1936. We are acquainted with our primary character, Jack (played by Dennis Quaid) inside a cinema. Jack and his gathering of Union individuals put a match to this theater. It is then discovered that he is an individual from the cinema association in New York. This bombed assault on this performance center prompts our Irishman lead character to be kicked out of his association and advised to hide out for a little while. Jack is left with no where to go so he heads to San Francisco to live with his sibling and get a genuine line of work. He is immediately kicked out of his siblings house and gets a new line of work at an auditorium found in China town. Jacks appearance to this little venue prompts a companionship with the proprietors child , Charlie. The two bond and go to lunch ordinary. This is when Jack gets beguiled by his sister, Lily. She goes along with them for something to eat one day and Jack, burning through no time, kisses her. Their blameless kisses transform into dates which irritates Lilys father. Jack is immediately terminated and illegal to see Lily once more. The excellent thing about affection however, is that nonattendance causes the heart to become fonder. There was nothing that would s... <!
Saturday, August 22, 2020
The Memoir Essays - Free Essays, Term Papers, Research Papers
The Memoir Essays - Free Essays, Term Papers, Research Papers The Memoir Understudy Name Establishment Affiliation A journal is a progressively stretched out bit of creative consistent with life that jumps significant into a creator's very own understanding. It, normally utilizes different scenes/stories as a technique for investigating a writer's life or a basic moment in a writer's life. It is as an ordinary, yet not so much and fundamental story. I needed to apply genuine aptitudes recorded as a hard copy my journals, with the goal that I can catch perusers who are entranced this really occurred . E veryone grasps that a diary can utilize reproduced scenes and trade to play out the story, anyway it doesn't damage to turn out and state you have done as such believe it or not, these days most diaries start with an Author's Note specifying that a couple of names and events have been changed in accordance with guarantee individu als' security and for the story . Likewise, you can't change two or three minutes in A night prior to Christmas into hours as I was envisioned, as I did, without breaking that cru cial concurrence with your perusers . Nor would you have the option to reduce yo ur family: When I decided to utilize the term , Afishapa which implies Mer ry Christmas and Happy New Year, my goal was to draw in the perusers, however actually that term doesn't exist in my nearby language. Moreover, to keep perusers consideration, I needed to apply crea tive aptitudes when I said that I really wish that those memories were real today! Almost all perusers will be pulled in or will need to know why the essayist chose to utilize that 'imprint', and this can g ive the story a job as fiction, in spite of the way that it was fundamentally legitimate. My untamed aptitudes have been changed by perusing various books . I presently have the conviction and information in finishing every one of my journals I have been composing throughout the previous multi month. The greater part of the books have restored my eagerness and relieved my , briefly uncooperative brain. Oc casionally throughout everyday life, on the off chance that you a re blessed, you run ove r a teacher like Patti. I canno t talk even more , exceedingly of her demonstrating style, decency and care. This has been a real existence getting refreshed course from different perspectives.' At long last, 'Patti Miller's story familiar me w ith the irreplaceable aptitudes , frameworks , and procedures expected to tak e in the specialty of creating a journal . The contr ibution from various journalists , editors, distributers, unique savants, administrators and m arketing specialists was valuable. For instance, the writer expresses that I had finished a first draft of the book and disdained it. I pushed it in the cabinet. Exactly when my kid Nic, entreated me to clarify his kin Christopher I decided to give it ano ther shot. The story was mind blowing in light of the fact that it gave me sureness to continue.
Friday, August 21, 2020
Writing an Exploratory Essay Example
Writing an Exploratory Essay ExampleAn important first step in writing a great essay is to write an exploratory essay, and in this article, I'll show you how. It's crucial that you understand the power of exploration, because it can often create your best essay.Most students realize that research and essay-writing skills are related, but they don't recognize the way that study skills and essay-writing skills are related. When you're writing an essay, you must spend time in reading and analyzing texts.If you want to understand a topic well enough to write a good essay about it, you must spend time thinking about the problem that you're addressing, how it was addressed in other essays, and the reactions it generated. You need to be able to follow the threads that connected those essays, and weave these into your own ideas. In order to do this, you must spend some time doing research.You need to study what other writers have written on the topic of your writing, and this takes time and practice. You can either buy books and/or articles to read on the topic, or you can get some reference material on the topic that you can use to go back and review. As you're reading and thinking about these sources, you will become more confident with the essay topics that you'll tackle next.The next most important part of writing a good essay is actually thinking about what you're going to write about. The sort of thinking that goes into a good essay is called 'critical thinking'. 'Critical thinking' is a general term for all thinking that gets you to see connections that might not be there at first. Sometimes you have to constantly question your assumptions, and read to find out if the connections are meaningful enough to make an interesting argument.In many cases, an essay is simply an expression of some idea or opinion. In this case, it's just as important to spend some time thinking about what the connection is between what you think and how the audience will respond, as it is to spend some time thinking about the idea itself.So when you're writing an exploratory essay example, you need to spend some time thinking about the problem you're addressing, and how the answer to that problem compares to other answers that have been given. This gives you the confidence that you need to actually get to the 'conclusion' part of the essay.You can use this exploratory essay example in your own essay, or you can take it and use it as the basis for your final draft. If you're just starting a writing project, you might want to start by using this example in your first draft, and work your way from there. Once you feel confident enough to move on to the other parts of the essay, you can then go back and revise and rework these ideas to see how they apply to your own writing project.
Monday, May 25, 2020
All About Serializing in Visual Basic
Serialization is the process of converting an object into a linear sequence of bytes called a byte stream. Deserialization just reverses the process. But why would you want to convert an object into a byte stream? The main reason is so you can move the object around. Consider the possibilities. Since everything is an object in .NET, you can serialize anything and save it to a file. So you could serialize pictures, data files, the current state of a program module (state is like a snapshot of your program at a point in time so you could temporarily suspend execution and start again later) ... whatever you need to do. You can also store these objects on disk in files, send them over the web, pass them to a different program, keep a backup copy for safety or security. The possibilities are quite literally endless. Thats why serialization is such a key process in .NET and Visual Basic. Below is a section on custom serialization by implementing the ISerializable interface and coding a New and a GetObjectData subroutine. As a first example of serialization, lets do one of the easiest programs, but also one of the most useful: serializing data, and then deserializing data in simple class to and from a file. In this example, the data is not only serialized, but the structure of the data is saved too. The structure here is declared in a module to keep things ... well ... structured. Module SerializeParmsSerializable() Public Class ParmExample   Public Parm1Name As String Parm1 Name   Public Parm1Value As Integer 12345   Public Parm2Name As String   Public Parm2Value As DecimalEnd ClassEnd Module Then, individual values can be saved to a file like this: Imports System.Runtime.Serialization.Formatters.BinaryImports System.IOPublic Class Form1   Private Sub mySerialize_Click( _      ByVal sender As System.Object, _      ByVal e As System.EventArgs) _      Handles mySerialize.Click      Dim ParmData As New ParmExample      ParmData.Parm2Name Parm2 Name      ParmData.Parm2Value 54321.12345      Dim s As New FileStream(ParmInfo, FileMode.Create)      Dim f As New BinaryFormatter      f.Serialize(s, ParmData)      s.Close()   End SubEnd Class And those same values can be retrieved like this: Imports System.Runtime.Serialization.Formatters.BinaryImports System.IOPublic Class Form1   Private Sub myDeserialize_Click( _      ByVal sender As System.Object, _      ByVal e As System.EventArgs) _      Handles myDeserialize.Click      Dim s New FileStream(ParmInfo, FileMode.Open)      Dim f As New BinaryFormatter      Dim RestoredParms As New ParmExample      RestoredParms f.Deserialize(s)      s.Close()      Console.WriteLine(RestoredParms.Parm1Name)      Console.WriteLine(RestoredParms.Parm1Value)      Console.WriteLine(RestoredParms.Parm2Name)      Console.WriteLine(RestoredParms.Parm2Value)   End SubEnd Class A Structure or a collection (such as an ArrayList) rather than a Class could also be serialized to a file this same way. Now that we have gone over the basic serializing process, lets look at the specific details that are part of the process on the next page. One of the first things you should notice about this example is the Serializable() attribute in the Class. Attributes are just more information that you can provide to VB.NET about an object and theyre used for a lot of different things. The attribute in this code tells VB.NET to add extra code so that later on, everything in this class can be serialized. If there are specific items in the Class that you dont want to be serialized, you can use the NonSerialized() attribute to exclude them: NonSerialized() Public Parm3Value As String Whatever In the example, notice is that Serialize and Deserialize are methods of the BinaryFormatter object (f in this example). f.Serialize(s, ParmData) This object takes the FileStream object and the object to be serialized as parameters. Well see that VB.NET offers another object that allows the result to be expressed as XML. And one final note, if your object includes other subordinate objects, theyll be serialized too! But since all objects that are serialized must be marked with the Serializable() attribute, all of these child objects must be marked that way too. Just to be completely clear about what is happening in your program, you might want to display the file named ParmData in Notepad to see what serialized data looks like. (If you followed this code, it should be in the bin.Debug folder in your project.) Since this is a binary file, most of the content isnt readable text, but you should be able to see any strings in your serialized file. Well do an XML version next and you might want to compare the two just to be aware of the difference. Serializing to XML instead of a binary file requires very few changes. XML isnt as fast and cant capture some object information, but its far more flexible. XML can be used by just about any other software technology in the world today. If you want to be sure your file structures dont tie you into Microsoft, this is a good option to look into. Microsoft is emphasizing LINQ to XML to create XML data files in their latest technology but many people still prefer this method. The X in XML stands for eXtensible. In our XML example, were going to use one of those extensions of XML, a technology called SOAP. This used to mean Simple Object Access Protocol but now its just a name. (SOAP has been upgraded so much that the original name doesnt fit that well anymore.) The main thing that we have to change in our subroutines is the declation of the serialization formatter. This has to be changed in both the subroutine that serializes the object and the one that deserializes it again. For the default configuration, this involves three changes to your program. First, you have to add a Reference to the project. Right-click the project and select Add Reference .... Make sure ... System.Runtime.Serialization.Formatters.Soap ... has been added to the project. Then change the two statements in the program that references it. Imports System.Runtime.Serialization.Formatters.SoapDim f As New SoapFormatter This time, if you check out the same ParmData file in Notepad, youll see that the whole thing is in readable XML text such as ... Parm1Name idref-3Parm1 Name/Parm1NameParm1Value12345/Parm1ValueParm2Name idref-4Parm2 Name/Parm2NameParm2Value54321.12345/Parm2Value There is also a lot of additional XML there thats necessary for the SOAP standard in the file as well. If you want to verify what the NonSerialized() attribute does, you can add a variable with that attribute and look at the file to verify that its not included. The example we just coded only serialized the data, but suppose you need to control how the data is serialized. VB.NET can do that too! To accomplish this, you need to get a little deeper into the concept of serialization. VB.NET has a new object to help out here: SerializationInfo. Although you have the ability to code custom serialization behavior, it comes with a cost of extra coding. The basic extra code is shown below. Remember, this class is used instead of the ParmExample class shown in the earlier example. This isnt a complete example. The purpose is to show you the new code that is needed for custom serialization. Imports System.Runtime.SerializationSerializable() _Public Class CustomSerialization   Implements ISerializable   data to be serialized here   Public SerializedVariable as Type   Public Sub New()   default constructor when the class   is created - custom code can be   added here too   End Sub   Public Sub New( _      ByVal info As SerializationInfo, _      ByVal context As StreamingContext)      initialize your program variables from      a serialized data store   End Sub   Public Sub GetObjectData( _      ByVal info As SerializationInfo, _      ByVal context As StreamingContext) _      Implements ISerializable.GetObjectData      update the serialized data store      from program variables   End SubEnd Class The idea is that now you can (and, in fact, you must) do all of the updating and reading of data in the serialized data store in the New and GetObjectData subroutines. You must also include a generic New constructor (no parameter list) because youre implementing an interface. The class will normally have formal properties and methods coded as well ... Generic PropertyPrivate newPropertyValue As StringPublic Property NewProperty() As String   Get      Return newPropertyValue   End Get   Set(ByVal value As String)      newPropertyValue value   End SetEnd Property Generic MethodPublic Sub MyMethod()   method codeEnd Sub The resulting serialized class can create unique values in the file based on the code you supply. For example, a real-estate class might update a the value and address of a house but the class would serialize a calculated market classification as well. The New subroutine will look something like this: Public Sub New( _   ByVal info As SerializationInfo, _   ByVal context As StreamingContext)   initialize your program variables from   a serialized data store   Parm1Name info.GetString(a)   Parm1Value info.GetInt32(b)   New sub continues ... When Deserialize is called on a BinaryFormatter object, this sub is executed and a SerializationInfo object is passed to the New subroutine. New can then do whatever is necessary with the serialized data values. For example ... MsgBox(This is Parm1Value Times Pi: _   (Parm1Value * Math.PI).ToString) The reverse happens when Serialize is called, but the BinaryFormatter object calls GetObjectData instead. Public Sub GetObjectData( _   ByVal info As SerializationInfo, _   ByVal context As StreamingContext) _   Implements ISerializable.GetObjectData   update the serialized data store   from program variables   If Parm2Name Test Then      info.AddValue(a, This is a test.)   Else      info.AddValue(a, No test this time.)   End If   info.AddValue(b, 2) Notice that the data is added to the serialized file as name/value pairs. A lot of the web pages Ive found in writing this article dont seem to have actual working code. One wonders whether the author actually executed any code before writing the article sometimes.
Friday, May 15, 2020
Tattoos Essay - 1108 Words
Tattooing is a relatively common form of self-expression in many countries around the world (Sanders, 1988;Stuppy, Armstrong, Casals-Ariet, 1998; Armstrong, Masten, Martin, 2000; FrederickBradley, 2000). Tattoos have been around for years they were once used to identify slaves, seaman, criminals and others who made their association to a particular group. Tattoos have always had a negative connotation attached to it. There seemed to be a shift in popularity as Americans seen more and more celebrities sporting tattoos. At one point, tattoos were seen as a fad or a sign of rebellion for some. Tattoos no longer were seen as bad or deviant, but as a form of self-expression. In the early 1990s there seemed to be a fascination with†¦show more content†¦There are 21,000 tattoo parlors in the United States. (Larry Shannon-Missal, 2016). Moreover, through an analysis of tattoo types, they conclude that those tattoos signify a relation to a group or category (30 percent), a relatio nship with another individual (40 percent), a description of the self (10 percent), are less emotionally disturbed that those whose tattoos are idiosyncratic (20 percent). (Edgerton and Dingman) pg. 16. In a professional setting tattoos are viewed as more acceptable than in the past. Americans dont mind seeing a tattoo visible on someones body. Which gives tattoos more of a mainstream appeal. Tattoos no longer represent deviant behavior, but has turned into a fashion statement. Most that have tattoos are a kind of representation what a person has loved, lost, and gained. Tattoos tell a story of a person lifes and is a way for someone to stand out in society. Tattoos kind of set you apart from the average looking American the more tattoos the more unique a person may look. Tattoos are not longer looked upon as a stigmatization, but are socially and universally accepted in todays society. Tattoos have dated back thousands of years. The word tattoo comes from the Tahitian â€Å"tatuâ € meaning to mark something. Tattoos have been prevalent in Eastern and Western cultures. These body markings represented different meanings. These marks indicated membership of a particular tribe, warrior caste, community of believers, or social group. In WesternShow MoreRelatedTattoo Essay712 Words  | 3 Pages Do tattoos identify a person and who they are? I myself have tattoos, many people have tattoos for all different reasons they may stand for something important in their lives could be cultural or religious people feel that tattoos are a symbol of art. Judging a person on his or her tattoos is like judging a book by its cover or judging a person based on their race. The number of Americians getting tattoos is growing. More than one in ten Americians now have at least one tattoo(E 2015). butRead MorePersuasive Essay On Tattoos And Tattoos869 Words  | 4 Pageswhere everyone finds out what is in style, to be like everyone else. Most people feel the need to follow others because of what they see in someone elses life such as tattoos and piercing. Just because someone has something that catches people’s attention it most likely doesn’t mean it will have the same result on you. Regarding tattoos and piercing, people need to be aware of infections, the holes they leave behind and the money invested in a change. The body design is always seen different by everyoneRead MoreTo Tattoo or Not To Tattoo Essay566 Words  | 3 Pageshave a tattoo on some part of our bodies to display for the admiration of all who see it ? Obviously tattoos are a fashion of our generation which none of us hesitates to drill their bodies for. Not only can a tattoo decorate our flesh,but it can give us a little splash of the celebrity life- for do not all celebrities have tattoos from head to foot? Gone are the days when criminals and ancient saliors were the main market for tattoos- now they are extreamly elegant. Not only this,but tattoos haveRead More The History of Tattoos Essays2153 Words  | 9 Pages A tattoo is a permanent mark or design made on the skin by a process of pricking and ingraining an indelible pigment into the punctures or by raising scars. This is the definition; however, to many a tattoo has more of an abstract, personal meaning. Tattoos symbolize individuality, experiences, status, religion, and art. They come in many shapes, sizes, colors, designs, and styles. The history behind the tattoo is just as fascinating as the tattoo itself. Whether flaunted or hidden, soughtRead More The Tattoo Process and Significance Of Tattoos Essay1735 Words  | 7 PagesSignificance of Tattoos In the past, tattoos were commonly thought of as trashy or bad. One would often relate them to bikers, rock and heavy metal stars, pirates, or gangsters. That has considerably changed over the years. According to Swan, In 2003 approximately 40 million Americans reported to have at least one tattoo. Todays culture is still fascinated with tattooing. In the 1990s, tattoos were the sixth fastest growing retail behind the Internet, paging services, computer and cellRead MoreTattoos in the Workplace Essay916 Words  | 4 PagesTattoos in the Workplace Christina Responsive-Final Draft April 4, 2013 There is always a lot of controversy when it comes to tattoos. Most people instantly have an opinion of them; they are either for or against tattoos. What is not realized is the fact that there is a ton of time and effort put into the sketching and placement of a tattoo. People tattoo themselves as a way of self-expression and liberation. Unfortunately, in the business world, most executives do not believe there is suchRead MoreTattoos and Society Essay1436 Words  | 6 Pagespresent themselves to the world. Tattoos have been predominantly linked with a rebellious attitude and pictured on out of control stereotypes such as rock starts, bikers, sailors, and disobedient teenagers who want nothing more than to hack off their parents. With a new coming of age generation and a step into a more lenient and liberal society these types of patrons still participate in body art but so do doctors, lawyers, or just the run of the mill house mom. Tattoos signify religious beliefs, culturalRead MoreEssay About Tattoos960 Words  | 4 Pagesremain. For over three hundred years, tattoos have been viewed as a deviant act, one that causes individuals to associate those with tattoos with risky and foolish behavior. Despite the characteristics of tattoos being large or small, tribal or fashionable, people did not express any diffe rence in opinion toward individuals who endured the pain of tattooing. The stigmas and attitudes placed upon these individuals continue in an array of areas, as those with tattoos are judged based on personality, characterRead MoreThe Evolution Of Tattoos Essay1910 Words  | 8 PagesThe Evolution of Tattoos They’re what you see on your friends, family and people walking on the streets. This growing debate on tattoos brings me to the point of the evolution of tattoos. Tattoos were once believed to be a risky trend and are now becoming more of the norm. As we know it tattoos are not as unusual as they once were. There are many different reasons behind why people get tattoos, for example personal losses, symbolism, or just the concept of it being art. Most believe tattooing isRead MoreHistory of Tattoos Essay1965 Words  | 8 PagesMalisa Smith The History of Tattoos Axia College University of Phoenix Tattoos have been around throughout our history, from Egyptian times to the present day. Many people may say they know the history of tattoos, and where they originate from, but do they really? Does one know that there were reasons that some people had tattoos? There may be people who know the actual history of tattoos and body art and why one would decide to get one; however there are people who do not. To be able to understand
Wednesday, May 6, 2020
The Debate On Homosexuality And Homosexuality - 1229 Words
Kirsten Brockhoff Panel Presentation Paper Christian Ethics October 20, 2014 Homosexuality Homosexuality is defined as, the sexual or romantic attraction to members of the same gender. A male who practices homosexuality is known as being gay. The word ‘gay’ did not originally have any connection to a sexual connotation. In fact, the word was originally express feelings of happiness or carefree attitude. It was not until the twentieth century that people used the term gay to indicate a sexual orientation. Opposite of males, female homosexuals are given the term lesbian, which is derived from the poems of Sappho, a writer born on the Greek island of Lesbos. She wrote powerful and emotional content directed toward other women. Another term often associated with homosexuality is bisexual. If someone is bisexual, they are said to be attracted romantically or sexually to members of both genders. Homosexuality is one of the most controversial ethical topics discussed today, and there are both pros and cons to this subject. When discussing about various controversial topics, many people will disagree about whether the topic is morally right or wrong. Homosexuality in particular has many different sides to the topic. After researching the topic, I found that there are numerous reasons that people think of homosexuality as immoral, whether they are religious reasons or non-religious reasons. Religious values can have a large influence on the opinion one has of homosexuality. ManyShow MoreRelatedHomosexuality: Two Sides of the Debate1128 Words  | 5 Pagesmildly influential individual being publicly crucified for expressing degrading comments about homosexuality. Despite the commotion that surrounds the issue, I believe that it is not that complicated of a topic. Personally, I believe that the dispute should be separated into two distinct situations with two distinct solutions. On one hand, you have a political debate. On the other, you have a religious debate. Each situation should be handled separately by completely different individua ls. I knowRead MoreIs Homosexuality Biologically Based Pro / Con Essay1441 Words  | 6 PagesIs Homosexuality Biologically Based Pro/Con Introduction Society has always been able to cope with having two opinions about a situation. For example as we continue to debate over the issue of homosexuality, many sub-debates have come forward from this topic. For instance, debates of marriage, gay rights within the spectrum of laws and regulations all construct an ensuing point of debates amongst people (Slife, 2013, p. 160). In fact, the more powerful debate about homosexuality is the claim thatRead MoreWhy Are People Gay?967 Words  | 4 Pages Not just a century ago, there was an act that was considered heresy; homosexuality, a different side of sexuality found in all recesses of history. Humans are not the only ones with evidence of homosexuality in their species, it has long been debated whether it was formed from being genetically born that way or nurtured. The long found history has been only puzzling as the two sides of the spectrum in views, and only being publicly accepted in the 1940s. In Natasha Tracy’s article â€Å"Why AreRead MoreHomosexuality: Nature vs. Nurture Essay1208 Words  | 5 Pageshear about daily in the news, media, and daily lives of others, especially when it comes to the field of psychology and the nature versus nurture debate. For being as commonly debated and discussed as it is, there are many questions that come along with it: what is sexual orientation, how do people know their sexual orientation, what causes homosexuality, is it normal, is it possible to change, and can wanting LGBT, lesbian, gay, bisexual, and transgender, youth to change lead to suicide? SexualRead MoreDifferences Between Homosexuality and Homosexual Behavior Essay921 Words  | 4 PagesHomosexuality (the tendency to be more sexually attracted to the same sex) is often confused with homosexual behavior (acting on homosexuality by engaging in homosexual acts), but the two are distinctly different. Even though homosexual behavior, especially in more recent years, has become an acceptable standard in our society it is a voluntary act and a sin, but the church has the ongoing responsibility and God-given call to love our neighbors, regardless of their sin because we too are all sinnersRead MoreEssay about Homosexuality1071 Words  | 5 PagesHomosexuality My frustration with debate about homosexuality stems not so much from the arguments themselves, but the actual method of argument. Often, two â€Å"experts†will approach the topic from two radically different â€Å"expert†fields. One may be a New Testament scholar and thus draws out the intricacies of Romans 1:18-28 and the true meaning of the word â€Å"homosexual offender†(i.e. older man sleeping with a young boy) in that case. The other may be a biologist who appeals to natural logicRead MoreEssay about Religion and Gay Rights1124 Words  | 5 PagesSince the beginning of time there has been homosexuality and that has always led to a debate of opinions. But in the last 20 years this topic has jumped to the top of the religious/political controversy list. This topic is important to all Americans because so many different groups have a stakeholder position in this issue. Adoption agencies, health services, insurance companies and the wedding industry just to name a few. Many believe legalizing marriage for same-sex couples would not only changeRead MoreHomosexuality: Nature or Nurture811 Words  | 3 Pageshuman sexuality. Among the controversial topics that are related with development across the human lifespan is the theory of â€Å"Nature versus Nurture†. It is an unsolved debate that has been around for centuries. It covers a broad spectrum of topics from intelligence to emotions, or in this case homosexuality. Although homosexuality is often thought of as a trait that is â€Å"genetically determined†, many others disagree and argue that it is rather a learned behavior (Lathe, pg. 20) Is it nature or nurtureRead MoreHomosexuality And Its Views On Homosexuality1022 Words  | 5 PagesHomosexuality is relating to or characterized by a tendency of a direct sexual desire toward another of the same sex. By this homosexuality is referred to as members of the same sex being sexually attracted to one another. The topic of homosexuality in religion and society has many sides. There are those who believe that it is a sin in God’s eyes according to the Bible, and there are those who believe that God and the Bible are not specific to homosexuals. It is a tough debate based on whether youRead MoreEssay on Authority in Lisa Cahill’s â€Å"Homosexuality1169 Words  | 5 PagesAuthority in Lisa Cahill’s â€Å"Homosexuality The most difficult part of any modern theological debate is choosing the authority. With the variety of Christian denominations, individual thinkers, and outside influences, and it is often difficult to reach a general agreement. In her essay, â€Å"Homosexuality: A Case Study in Moral Argument,†Catholic theologian Lisa Cahill examines four major authorities and different ways to determine how they work together to produce a cohesive Christian ethic.
Tuesday, May 5, 2020
Marketing Plan Boots Company Sri Lanka for Thailand- myassignmenthelp
Question: Discuss about theMarketing Plan Boots Company Sri Lanka for Thailand. Answer: Overview Company overview Boot Company is a pharmacy chain the United Kingdom, Ireland, Norway, Thailand as well as other territories. The parent Company, The Boots Company Plc, merged with the Alliance UniChem in 2006 to form the Alliance Boots. In the year 2007, the Alliance Boots was bought by the Kohiberg Kravis Roberts and Stefano Pessina who took the company to Private, and they were able to move the headquarters to Switzerland (McDonald Wilson, 2016). The company operates over two thousand five hundred stores all across the United Kingdom as well as Ireland which ranges from the local pharmacies to the large health and the beauty stores. The stores of the company are primarily located on the high streets and at the shopping centers. They sells many heath and the beauty products, and they also offers optician and hearing care services within their stores as the standalone practices (Asseraf, Luis Shoham, 2017).. Boots was founded in 1849, by an individual known as John Boot. In 1920, the company was sold to Jesse Boot who was the American united Drug organization, but because of the economic circumstances in the company it was sold back to the British hands in 1933. The grandson of the founder of John Boot who inherited the name Baron Trent from his father headed the organization. The CEO of Boots organization is Elizabeth Fagan for the UK operation. She is responsible for the development of the organization pharmacy led health and the beauty retail business outside UK as well as the Republic of Ireland, Asia and Europe (McDonald Wilson, 2016) . The company has employed more than twelve thousand employees and they are operating more than 4600 retail stores and in this number over 4,450 have the pharmacies. Vision To be the first choice for the pharmacy, health as well as beauty caring for individuals, customers along with the communities everywhere. Mission The passion mission of Boot Company is to provide an upscale choice of the pharmacy, health and beauty care to people, clients and the communities that are across the globe. The company exists so as to attract and maintain the customers. The services provided exceed the expectations of the customers. Goals The goal of Boots Company are as follows; To be the center for the health and the beauty customers. To secure the market leadership in the Sri Lanka. To build on their brands. Leading the development of products that are sustainable. Objectives The following are the objective of the Boots Company; To increase the repeat customers by 7% per quarter. To decrease on the acquisition cost of the customers by 8% per year To build an efficient pull campaign, bringing in new clients at the increased rate of 10% per quarter. Boots Company intends to deliver a new wave of reformulation within the business in the next three months. The organization intends to funds programs which are aimed to tackle real public health issues such as influence health policy more positively. Market trend in Sri Lanka The current trend in Sri Lanka is that they intends to develop the pharma industry and enable various organization to penetrate to the global market since the internal market in the country is not sufficient for a big organization to operate at the optimum levels (Piercy Evans, 2014). This will offer Boot Company a market share since the sector has not been utilized fully by the local companies. Why Boots Company should be launched in Sri Lanka. In Sri Lanka there is a favorable environment for the Boots Company to set up their outlet. According to the data from the central bank of Sri Lanka, there has been a stable financial system in the country which has provided a favorable environment to the depositors and the investors, which has encouraged many financial institutions as well as the markets to enable them to function more effectively as well as efficiently. This will help the country to promote investment and the economic growth. The data from the central bank shows that the banking sector in Sri Lanka that comprise LCBs and LSBs, have dominated the financial system which have played a liquidity to the entire economy. Boots organization will have an access to the liquidity, which will be useful to them to setup the enterprise in the country as well as get payments to the various services, hence facilitate all entities to carry out their financial transactions. In Sri Lanka economy it has expanded to the average rate of 6% over the past five years. There has been notable economic transition and economic transformation from the political reconciliation and the economic transformation that has helped in the strengthening of the long term development and competitiveness. With the economic transition, Boot Company could gained a significant market share when it has been established. The country do not have properly developed pharmaceutical store outlets and this will enable them gain the market share since the sector has not been fully exploited. PESTEL analysis for Sri Lanka Political The changes in the government rules and the regulation in Sri Lanka will affect the management of the activities of Boots Company. In Sri Lanka there might be trade barriers and this would make it difficult for the organization to bring in the raw materials and products from the other countries. Sometime there are politically motivated strikes as well as the labor strike in Sri Lanka which might affect the performance of Boots in Sri Lanka (Jain Haley, 2009). The government has made changes in the tax policies, labor law policy and trade restrictions. There has been streamline in the business startup process in Sri Lanka and there has been a number of the licensing requirements which have been reduced. Economic If there will be economic strength which will be poor in Sri Lanka it will affect greatly the Boot organization in regards to its growth. In the event that the Sri Lanka economy was to suffer from the Inflation or perhaps recession then it would adversely affect Boot organization (Jain Haley, 2009). Sri Lanka labor market lacks efficiency, which has resulted for the imbalance between the labour supply demand. In 2016, the IMF recommended that Sri Lanka government to phase out some of their extensive system of the control of prices and subsidies which distorted various sectors in the economy. With this implementation of these changes it will be easier for Boots Company to be established in Sri Lanka economy. Social Individuals are becoming more informed. There increased in the aging population provides range and threats to the pharmaceutical industry (Meidan, Moutinho Chan, 2015). Technological There is social media for the Healthcare. Boots organization might be able to advantage for the internet through providing online services. Environmental The organization will need to take care of the issue of pollution which might be created from the product or the service produced by the company. Boots need to see how their business and the marketing plans link in with the environmental aspects (Piercy Evans, 2014). It need to be mandatory to reduce the carbon footprint as well as increase the energy efficiency. Legal Boot will need to take care of the food merchandises, industrial training and also take care of the local child labor laws in Sri Lanka. Legal factors which will affect the organization and it legislation will be on the employment, and the health and safety. Others are changes in the government and the trading policies (Piercy Evans, 2014). In Sri Lanka Pharmaceutical industry there are many regulatory and legislative restrictions, which Boot will need to abide. Porters' five force analysis Supplier power Boots Company in Sri Lanka it will have a strong influence on the suppliers. The switching costs of Boots in the industry has decreased. Threats of New entrants There would be less new entrance in Sri Lanka pharmaceutical and beauty industry. Setting up business in Sri Lanka requires a lot of investment. Degree of Rivalry There is continuous improvement of Boots stores as well as their marketing in order to compete. Threats of substitute Boots organization provides a wide range of products so as to lock the customers. The organization provides wide range of products so as to improve their performance. The company will try to look around for the new innovations (Jain Haley, 2009). Competitive Rivalry This factor would likely be a high pressure for Boots Company. Boots Company currently faces competitors from companies such as Tesco, Asda, and Superdrug which offers similar ranges of products. There is also a low customer loyalty in regards to products of one company to another. The company will also encounter a high cost of leaving the market in case they want to leave the Sri Lanka market in the future. SWOT analysis Strength Sri Lanka is a recognized company globally as one of the largest in dealing with pharmaceutical products. This will enable the brand to be accepted by the customers in Sri Lanka. Boots Company operate international therefore to be accepted in Sri Lanka will be easier. As Boot Company are entering in the Sri Lanka market the franchisor will offer them support which will entail the training, setting up the business and how to run it (McDonald Wilson, 2016). Boots Company has been positioned among ease and fastest developing franchises. To grow in Sri Lanka will be ease to grow. Weaknesses There is a high rental costs for the Licences as well as equipment in Sri Lanka. Boots Company will encounter high costs of the training especially to the workers in this new market. There would be high pricing especially to certain products. Some individuals may not afford to buy products (Piercy Evans, 2014). Opportunities Boots Company has various outlets which are driving profits. Boots Company operated 24 hours a day, and this will provide a competitive edge to the other companies (Asseraf, Luis Shoham, 2017). Threats In Sri Lanka there are existing competition from the other pharmaceutical organizations. There is threat of new entrance organization in Sri Lanka which are offering similar products to those of Boots Company (Piercy Evans, 2014). STP strategy Boots Company will utilize the concepts of Segmentation, target and positioning as they consider to enter Sri Lanka market. These aspects will be analyzed as follows; Segmentation The company has identified various segmentation based on the demographic, behavioral, psychographic segmentation. Geographic segmentation When looking at this segmentation Sri Lanka could be divided in various categories depending on the standards of living of individuals, such as urban and the estate. In this segmentation there is comparison of the demand of the local products versus the foreign brand which the organization will produce. Behavioral segmentation The segment examines at the need for the convenience stores which are operating twenty four hours per days. The organization has looked at how the other large firms shows the qualities of the switchers. Psychographic segmentation This segmentation highlights the convenience which plays a significant role especially when the consumers demand lower prices for the other products. Based on the various culture within Sri Lanka various aspects are condemned since they are against their culture. Targeting Boots Company intends to target the customers from the urban and the estate areas. They will also visit the patients and the visitors in the hospital in order to find the kind of the products which they utilize (Asseraf, Luis Shoham, 2017). Positioning. When it comes to positioning there are various aspects which are analyzed such as the quality and the price. When the quality of the product is high the organization intends to increase the price on the products. There are also other products in the market that are low, but the price is also low to match on the needs of these kind of customers (Asseraf, Luis Shoham, 2017). The location selection will be near the hospital in order to attract more customers. Marketing Mix Product Boot Company has been committed in offering innovative products to the customers. They have a portfolio in relation to the product brands which will be offered in Sri Lanka market which will also include beauty, health as well as personal care range (Asseraf, Luis Shoham, 2017). Price The pricing will be designed to be competitive to the other pharmaceutical organizations which are in Sri Lanka so as to offer the organization competitive edge. Place Boots Company will come to Sri Lanka as a Franchise organization which will have different retail stores that will be opened in strategic areas across Sri Lanka especially in the high streets and in shopping malls. The distribution strategy that will be used will be exclusive where the organization will sell their products directly to the client. Advertising and Promotion Boots will spend a massive amount of money when it comes to advertising and promotional activities. There will be advertising in the public places, use of commercial TV, and the use of the social media advertising (Asseraf, Luis Shoham, 2017). Customer services The company will be offering exceeding customer expectations in Sri Lanka which is inclined to the mission of the organization. People In Sri Lanka there is skilled workers. There are many school leavers and undergraduate individuals who are looking for the part time employment. Therefore, for the Boots Company they will have access to the workforce in case they want to hire. Physical evidence Boots Company will have uniqueness in terms of the appearance of the stores, where they will also have a free Wi-Fi facility which will be accessible by all their customers. This will provide a competitive edge over the other rival organization that are in similar business. Process Sri Lanka economy operate 24/7 and many businesses they are operational all throughout. Boots Company will their product mix will be able to satisfy the customers anytime of the day since they will also be operational all throughout. Theoretical models The approach which would be used to achieve these marketing objective use of Ansoff matrix. Figure 1: The diagram highlight Ansoffs Matrix The matrix highlights the current position of Boot Company in the market. Their products which they produce exists in the current market since they utilize this strategy so as to penetrate the market. Budget for marketing plan Control The marketing plan has been structured in a manner which will enable the organization to achieve on their strategic goals that has been set in relation to increase the overall revenue and differentiating on their products and services as those from competitors (Asseraf, Luis Shoham, 2017). This marketing team will ensure that the plan would be implemented to the best of abilities with high accuracy along with efficiency. The control techniques which will be used is the competitors analysis so as to know how the organization product, services as well as marketing strategy compare to the regional, and international competitors. Action plan Boot Company has a strong benefit of product as comparison to the current offering in the market. In order to achieve our objectives the company will provide a unique watch to various designs (Nijssen Frambach, 2013). The current distribution cover 80% of the market. Therefore at this time the company will not expand on the distribution. Boots Company in Sri Lanka will increase the sales force by 30 individuals and add a sales trainer so as to support the market plan. The trainer name is John MacDonald. The company will utilize one million dollars so as to advertise with some of the revenue going to printing the banners and the point of purchase display. The company will use television advertising which will be scheduled three times in a week in the next 6 months of this campaign. Gantt chart The Gantt chart will provide a graphical illustration of a schedule that helps to coordinate marketing plan for establishment of this business. Research in regards to Sri Lanka market Project analysis based on the data gathered. Presentation of the findings Final changes to be made. Final report for implementation of the plan 11th November 2017 30 December 2017. 25th January 2018 14th March 2018 The above Gantt chart shows the schedule of events that will lead to the final project being given. Conclusion Boot Company is undoubtedly the leader in the Pharmaceutical health care and beauty products in UK. Establishing a franchise in Sri Lanka market will enable the organization to increase market share across the globe. This marketing plan sought to carry an analysis of this market and some of the merits the organization will gain. Additionally, the research has provided recommendations which the company could utilize to thrive in the industry. References Asseraf, Y., Luis, L. F., Shoham, A. (2017). The Marketing FlexibilityMarketing Planning Paradox and New Products Performance: An Abstract. In Marketing at the Confluence between Entertainment and Analytics (pp. 1389-1389). Springer, Cham. Jain, S. C., Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985.. McDonald, M., Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Meidan, A., Moutinho, L., Chan, R. S. (2015). Marketing Effectiveness Index (MEI)-Tool for Strategic Marketing Planning. In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (pp. 480-485). Springer, Cham. Nijssen, E. J., Frambach, R. T. (2013). Creating customer value through strategic marketing planning: A management approach. Springer Science Business Media. Piercy, N., Evans, M. (2014). Managing marketing information (rle marketing) (Vol. 17). Routledge.
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